What is Intuitive Eating

Intuitive eating is a way of living, eating, and connecting with your unique food and body needs.

Intuitive Eating is an evidenced-based approach to eating that integrates emotion, instinct and rational thought. The 10 principles were created in 1995 by two dietitians, Evelyn Tribole and Elyse Reschn and provides a weight-neutral framework for long-term health that uses behavior change, psychology, self-awareness, and intuition practices instead of restrictive diet plans or food rules to follow. This approach teaches you how to honor your health by tuning back into the body and responding to the messages it gives you in order to meet your needs.

Some phrases you might see when you begin to learn more about intuitive eating are words such as intuition, intuitive eating coach, anti-diet, anti-diet culture, anti-diet dietitian, IE, HAES (Health At Every Size), etc.

The 10 Principles

  1. Reject the Diet Mentality

    • Discover that you are not a failure, the system of dieting itself created the setup for failure.

  2. Honor Your Hunger

    • Keep yourself well fed so you don’t trigger a primal drive to overeat.

  3. Make Peace with Food

    • When you truly know you can eat whatever you want, the intensity greatly diminishes.

  4. Challenge the Food Police

    • Challenge your negative self-talk and turn it into compassionate self-awareness.

  5. Discover the Satisfaction Factor

    • If you don’t love it, you don’t have to eat it. If you love it, savor the hell out of it.

  6. Feel Your Fullness

    • Learn to listen for the body signals that tell you you are no longer hungry.

  7. Cope with Your Emotions with Kindness

    • Food isn’t going to solve your problems, dealing with the source of the emotion will.

  8. Respect Your Body

    • Heal your relationship with your body and you’ll be able to truly find what you want.

  9. Movement - Feel the Difference

    • Shift your focus to how it feels to move your body rather than using exercise to punish or change yourself.

  10. Honor Your Health - Gentle Nutrition

    • Learn how to make food choices that honor your health and make you feel good.

Health Benefits Of Intuitive Eating

The U.S. weight loss market is now worth a record $72 billion dollars (2020). The industry thrives on individual’s insecurities around their weight, body shape, etc. However, dozens of studies show that within 2-5 years of any given diet, 95% of people regain the weight and two-thirds of those people gain even more. People are left feeling like failures - frustrated, guilty, and obsessed with food and changing themselves. You aren’t the problem, the system of dieting is.

The mental, emotional and physical benefits of using these 10 principles can make a significant impact on one’s life. Intuitive Eating has been associated with improved physical and mental health outcomes such as:

  • Improved self-esteem

  • Improved body image

  • Increase in self trust

  • Lower rates of disordered eating

  • Lower rates of emotional eating

  • Better coping skills

  • Reduced stress and anxiety

Make peace with food. Free yourself of chronic dieting forever. Rediscover the pleasure of eating.

The retention rates of people following this way of eating and living are also much higher than those who are on a diet.

What Intuitive Eating is Not

  • Is not aligned with the intention of weight loss

  • Is not a set of rules and restrictions that tell you certain foods are good/bad

  • Is not another diet

  • Is not another meal plan

  • Is not a quick fix

Are You Interested in Becoming an Intuitive Eater

If you are interested in learning more and/or you are ready to regain control of your health, get more in tune with your body and improve your relationship with food and yourself, submit a client application to get in contact with me! I work with clients virtually all over the world helping those who are frustrated with dieting and want to change their relationship with food.


Hi, I’m Azul Corajoria, an Integrative Health Coach, Personal Trainer & Yoga Instructor. I support my clients in making step-by-step changes so that they can live a healthy and balanced life. By recognizing the interdependent roles of mindset, nutrition, and movement I educate and hold my clients accountable for achieving their health goals through lifestyle and behavior adjustments with an emphasis on self-care. Together, we navigate the contradictory world of nutrition through intuitive eating, practice mindful movement, and implement small mindset and lifestyle shifts that empower them to be their best selves in the easiest way possible.

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